Conferences

Marketing Analytics for the Transforming Media Landscape

Overview

Innovations in marketing analytics offer marketers the potential to transform their media strategy. MSI is assembling a group of forward-thinking experts -- media company executives, advertisers, and data scientists from business and academia -- to discuss these new methods, approaches, and challenges. Based on practice and research, they will present the latest knowledge and practical insights on these topics:

  • Measuring and improving advertising response and other KPIs
  • Integrating marketing mix modeling and attribution with causal methods and experimentation
  • Navigating martech and advertising markets
  • Delivering the right content at the right time in the right channel
  • Optimizing communication budgets across media and channels

This conference is for business leaders in analytics, digital media/content, media buying, advertising analytics, and advertising research.

This event is open to members of MSI corporate sponsor companies and qualified academics. If you aren't a member and interested in learning more, please email Earl Taylor (etaylor@msi.org) for more information.

Agenda

02/27/2019

Please note that this is a rough agenda for planning purposes only. All times are subject to change.

8:00 – 9:00 a.m. Registration and Networking Breakfast
9:00 – 9:30 Welcome and Introductions
9:30 – 10:30 Presentations sessions
10:30 – 11:00 Break
11:00 – 12:30 p.m. Presentation Sessions
12:30 – 2:00 Lunch
2:00 – 3:00 Presentation Sessions
2:30 – 3:30 Group Breakout Discussion
3:00 – 3:30 Break
3:30 – 4:00 Presentation Sessions
4:00 – 4:30 Practitioner & Academic Reflections on the Day
4:30 – 4:45 Wrap Up
4:45 – 6:15 Networking Reception
02/28/2019
8:00 – 9:00 a.m. Registration and Networking Breakfast
9:00 – 9:15 Opening Remarks
9:15 – 10:15 Presentation Sessions
10:15 – 10:30 Break
10:30 – 11:30 Presentation Sessions
11:30 – 12:00 p.m. Closing Remarks

Speakers

Vibhanshu Abhishek

Carnegie Mellon University

Michelle Andrews

Emory University

View Bio

Asim Ansari

Columbia University

Andrey Simonov

Columbia University

View Bio

Radha Subramanyam

CBS Corporation

Kenneth C. Wilbur

University of California, San Diego

Vibhanshu Abhishek

Michelle Andrews

Michelle Andrews is Assistant Professor of Marketing at Emory University. Michelle’s research on digital marketing and field experiments has been published in a number of leading journals including Marketing Science, Management Science, the Journal of Marketing, Strategic Management Journal, and Harvard Business Review.

Asim Ansari

Andrey Simonov

Andrey Simonov is Assistant Professor of Marketing at Columbia Business School. His research brings economic and statistical tools to the vast newly available micro-level data on consumer behavior to study important problems in marketing and economics. His current research work focuses on the markets of informational products, such as advertisement and news. Prior to joining Columbia, Andrey got a Ph.D. from the University of Chicago Booth School of Business, M.Phil. in Marketing and M.Sc. in Econometrics and Mathematical Economics from Tilburg University (Netherlands).

Radha Subramanyam

Kenneth C. Wilbur

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