Conferences

What Are Customer Data? New Data for Better Decisions

Overview

MSI’s annual industry-leading symposium will convene analytics leaders, data scientists, and top researchers to investigate issues at the front line of marketing analytics and practice. Drawing on domain expertise in economics, information systems, statistics, computer science, and marketing science, presenters will address the full range of questions, opportunities, and challenges posed by abundant and increasing customer data. These top researchers and scientists will offer the latest approaches and evidence-based findings, and will discuss implications for strategic decision making. Among the topics they will address:

  • Optimizing data for predictive modelling and attribution
  • Moving beyond transactional data
  • Combining multiple data sets for a more complete customer view
  • New approaches in machine learning, AI, data visualization, natural language processing, and predictive analytics
  • Leveraging data to transform the “last mile” in the buying journey
  • Visual analytics
  • New insights on CRM and CLV


Thank you to our sponsor Kantar
Kantar

Agenda

11/06/2019

Please note that this is a rough agenda for planning purposes only. All times are subject to change.

8:00 – 9:00 a.m. Breakfast
9:00 – 9:30 Welcome and Introductions
9:30 – 10:30 Presentations to be Announced
10:30 – 11:00 Break
11:00 – 12:30 p.m. Presentations to be Announced
12:30 – 2:00 Lunch
2:00 – 3:00 Presentations to be Announced
3:00 – 3:30 Break
3:30 – 4:30 Presentations to be Announced
4:30 – 4:45 Reflections and Closing Remarks
4:45 – 6:15 Networking Reception
11/07/2019
8:00 – 9:00 a.m. Breakfast
9:00 – 9:15 Opening Remarks
9:15 – 10:15 Presentations to be Announced
10:15 – 10:30 Break
10:30 – 11:30 Presentations to be Announced
11:30 – 12:00 p.m. Closing Remarks

Speakers

JP Dube

University of Chicago

Barbara Kahn

University of Pennsylvania and Executive Director, Marketing Science Institute

Phillip Leslie

Chief Digital Economist & Vice President, Amazon

David Reiley

Principal Scientist, Pandora

Cheryl Cramer Toto

CEO, Marketing Science Institute

JP Dube

Barbara Kahn

Phillip Leslie

David Reiley

Cheryl Cramer Toto

Accommodation

MSI has secured a block of rooms at the Conrad Chicago at a discounted rate of $275 per night for a single or double room. In order to secure a room at the group rate please book online here, or contact the Conrad at (844) 676-2522 and reference the group code “MSI”.

Availability and the discount for rooms can only be guaranteed until Monday, October 14th, so please make sure to book your accommodations early.

Conrad Chicago
101 E. Erie St.
Chicago, IL 60611

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