Conferences

Fall Board of Trustees Meeting: Organizing for Marketing Agility

Overview

The bar has never been higher: Effective marketing today requires flexibility, speed, coordination, responsiveness, and even daring. At this meeting, executive thought leaders and academic experts will explore how marketers can “organize for agility.” What are the strategies, processes, people, and technologies that can propel marketing to greater heights? The meeting will offer new insights and approaches and a deepened understanding of how to enhance marketing’s role and impact within the firm as well as align with new opportunities in external environments.

MSI’s semi-annual Board of Trustees meetings are a unique benefit of MSI membership. For many Trustees, these are “must-attend” events—a welcome opportunity to recharge, connect with marketing peers, and take in new ideas and marketing insights. Board of Trustees meetings are developed around broad themes that are relevant across industries and company roles. Trustees meetings are “sales free” events where top marketers and academic experts share their knowledge, experience, and insights, and attendees benefit from a rich learning and networking experience. As one Trustee said: “You always walk out with some big ideas.” Trustees meetings are open only to Trustees from MSI member companies or their designates.

If you are interested in attending, please email kate@msi.org.

Agenda

11/14/2018

Please note that this is a rough agenda for planning purposes only. All times are subject to change.

12:00 – 5:00 p.m. MSI Executive Committee Meeting
For members of the MSI Executive Committee
5:00 – 6:00 MSI Executive Committee Cocktail Reception
For members of the MSI Executive Committee
6:00 Marketing Science Fair, Event Registration, & Welcome Cocktail Reception
For all attendees
MSI will be hosting a welcome cocktail reception on Wednesday evening. This will be a chance to meet other corporate and academic attendees, check out new academic research, and check in for the event.
11/15/2018
8:00 – 9:00 a.m. Registration and Breakfast
9:00 – 9:30 Welcome and Introductions
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
Carl Mela, Duke University and Executive Director, Marketing Science Institute
9:30 – 10:30 Speaker Sessions
10:30 – 11:15 Break
11:15 – 11:30 Nominations to the Board of Trustees
11:30 – 12:30 p.m. Speaker Presentations
12:30 – 1:30 Lunch
1:30 – 2:00 Dessert, Coffee & Networking
2:00 – 2:45 Academic Quick Talks
2:45 – 3:30 Group Breakout Discussion
3:30 – 4:00 Break
4:00 – 5:00 Speaker Sessions
5:00 – 5:15 Reflections from the Day
Carl Mela, Duke University and Executive Director, Marketing Science Institute
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
5:15 – 6:00 MSI Orientation Session
For new Trustees, anyone new to MSI, and Trustees who want to learn more about how to help colleagues make the most of their MSI membership
6:00 – 8:00 Networking Reception
11/16/2018
8:00 – 9:00 a.m. Breakfast
9:00 – 9:15 Opening Remarks
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
9:15 – 9:30 Executive Committee Report
Ed Buckley, UPS
9:30 – 10:30 Speaker Sessions
10:30 – 10:45 Break
10:45 – 11:45 Speaker Sessions
11:45 – 12:15 Wrap up & Concluding Remarks
Cheryl Cramer Toto, President & CEO, Marketing Science Institute
Carl Mela, Duke University and Executive Director, Marketing Science Institute

Speakers

Robert Brown

Senior Vice President, Chief Marketing Officer, Eli Lilly

View Bio

Brian Cooper

Director Marketing Analytics & Decision Sciences, Juniper Networks

Ann Lewnes

Senior Vice President and Chief Marketing Officer, Adobe

View Bio

Vikas Mittal

Rice University

Natalie Mizik

University of Washington

Neil Morgan

Indiana University

Raji Srinivasan

University of Texas at Austin

Robert Brown

Rob Brown is Chief Marketing Officer and senior vice president of marketing for Eli Lilly and Company. As CMO, Rob is responsible for building and leading marketing capabilities across Lilly’s pharmaceutical business units, including diabetes, oncology, emerging markets, and Lilly Bio-Medicines.

He joined Lilly in 1985 after receiving a bachelor’s degree in economics from DePauw University and a master’s in business administration from Indiana University. Since that time, he has held a variety of sales and marketing positions, including sales representative, marketing associate, sales manager, and U.S. product manager.

In 1994, Rob helped establish STC Corporation, a generic subsidiary for Lilly, and served as its first president.

In 1995, he accepted the position of general manager for Lilly China, where he helped Lilly establish its presence. Rob managed a joint venture in Suzhou, oversaw the construction of Lilly’s first manufacturing facility, and expanded the affiliate’s reach from 12 to 45 cities.

He returned to Indianapolis in 1999 as global marketing director for Cialis and Lilly ICOS, a 50/50 joint venture between Lilly and ICOS Corp. Rob oversaw the global marketing strategy for the first competitor to Viagra and influenced the product development to ensure maximum market value. In 2004, Cialis was awarded Best Brand Launch of the Year by the Pharmaceutical Marketing Congress.

In October 2003, Rob was promoted to executive director of marketing for the Intercontinental region. In 2004, he added responsibility for Europe. As the head marketer for Lilly’s international operations, Rob was responsible for the marketing of all Lilly products outside the United States.

In July 2007, Rob was promoted to vice president and chief marketing officer for Lilly U.S.A., where he partnered with the business units to ensure Lilly continued to develop industry leading marketing capabilities, streamline, and improve marketing processes, and transform marketing by building a consumer marketing center of excellence. His role was later expanded to include strategy and analytics.

Outside Lilly, Rob serves on the board of trustees of Franklin College and is past President of the Board of Directors at Park Tudor, an independent school located in Indianapolis, Indiana. He has previously served on other not-for-profit boards including WFYI, Zionsville Community Library and the Indiana University Kelley Life Sciences Industry Advisory Board. Rob is also an honorary citizen of Suzhou, China.

Brian Cooper

Ann Lewnes

Ann Lewnes watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a Vice President of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named the third most innovative CMO in the world by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV. If Ann were not at Adobe, she’d be a roadie for a band.

Vikas Mittal

Natalie Mizik

Neil Morgan

Raji Srinivasan

Accommodation

MSI has secured a block of rooms at the Hotel Nikko at a discounted rate of $259 per night for a Junior Suite. In order to secure a room at the group rate, please contact the Hotel Nikko at (415) 394-1111 and reference the MSI Board of Trustees Meeting when booking.

MSI's discounted rate expires on Wednesday, October 23rd. Be sure to book ASAP for the best rates.

Hotel Nikko
222 Mason Street
San Francisco, CA 94102

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