Consumer Response to the Evolving Retailing Landscape

University of Pennsylvania, Philadelphia, PA


Organized by the Jay H. Baker Retailing Center at the Wharton School, University of Pennsylvania
Co-Sponsored by the Marketing Science Institute


As the retailing landscape undergoes drastic change, consumers are shopping and buying in new and different ways. They are moving away from department stores and toward specialty retailers, web-based retailers, and new online players. They are making more purchases online, and are increasingly willing to rent rather than buy and to purchase goods via subscription. The mobile phone itself has become a shopping place where they find special deals, interact with friends or bloggers, and make purchases. MSI is partnering with the Wharton School's Baker Retailing Center at the University of Pennsylvania to showcase leading scholars—and select industry experts-- discussing how the changing retail landscape has transformed the consumer decision journey.

A limited number of seats will be available for MSI members on a first-come basis. If you are interested in attending, please write to


You must be logged in to view this content. Please login or register for access.


The Inn At PennA room block is available for conference participants. Please visit the Wharton conference webpage for additional information.


Jun 22 – 23, 2017


University of Pennsylvania, Philadelphia, PA