Events

Applying Neuroscience to Market Research in Advertising and Branding

Webinar featuring Deepak Varma, Global Head of Neuroscience Insights, Millward Brown, Inc. @ 1 p.m. EDT

Overview:

Deepak Varma will present new applications of neuroscience to market research in advertising and branding. He will briefly review the roles of implicit (System 1) and explicit (System 2) cognitive processing, and will discuss how “System 1” neuroscience approaches are being used in the market research industry. Through case studies, he will demonstrate how facial coding can be integrated with traditional “System 2” survey techniques to optimize advertising and implicit association techniques can be used to measure brand associations.

Agenda:

Speakers:

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Dates:

Apr 27, 2017


Speakers

Location:

Webinar featuring Deepak Varma, Global Head of Neuroscience Insights, Millward Brown, Inc. @ 1 p.m. EDT