February 8–9, 2017 • University of California, Los Angeles
How can firms deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies.
At MSI conferences, academic speakers offer a first look at new research findings and executive speakers share their knowledge and experiences. In addition, discussion groups and informal exchanges offer the opportunity to share insights that lead to improvements in marketing practice.