Featured Event


October 12 – 13, 2017 • W Hotel, Boston

We are accepting nominations for Immersion 2017! This annual conference introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Structured around a series of modules presenting the latest research-generated knowledge on important marketing topics, this day-and-a-half conference is a truly “immersive” experience for all who attend. Attendees learn about the latest and best academic research in marketing, and experience practical hands-on exercises and in-depth discussions to enable them to gain new tools and skills in these key areas.

Member company Trustees can nominate up to five high-potential individuals to learn about the latest and best academic research in marketing. Please submit your nomination no later than July 17, 2017.

Nominate Here

At MSI conferences, academic speakers offer a first look at new research findings and executive speakers share their knowledge and experiences. In addition, discussion groups and informal exchanges offer the opportunity to share insights that lead to improvements in marketing practice.

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