EXPERTISE

Advertising, Consumer Behavior & Insights, Marketing Analytics, Marketing ROI, Privacy & Regulation, Social Media & Social Influencers, Technology and AI

My research agenda is inspired by the profound impact of digital technologies on online consumer behavior and digital strategies within firms. I am especially interested in key areas related to digital advertising, social media, ad-blockers, the digital economy, and consumer behavior in technology-mediated environments. My research papers draw insights from analyzing vast real-world data, both structured and unstructured, yielding significant implications for marketers as well as for policymakers. My approach involves using a suite of empirical methods, including advanced causal inference analytics and machine learning algorithms, to extract actionable intelligence that empowers marketers to navigate and thrive in a technology-centric landscape. Throughout my career, I have had the privilege of collaborating with various companies in the digital economy, ranging from small innovative startups to established firms, to address complex marketing and technology-related challenges. My expertise lies in bridging the gap between academic research and practical business applications, generating and translating data-driven insights into strategic decisions for businesses. I am enthusiastic about engaging with member companies in a multitude of collaborative formats, each tailored to the unique needs and goals of the member company. I am open to all opportunities, whether it's a single engagement or an ongoing relationship, including research collaborations, consulting, as well as speaking engagements. Research collaborations offer an opportunity for deeper engagement and the potential to create impactful and lasting advancements tailored to the strategic objectives of the member company. I'm also open to advisory roles, offering guidance and expertise to navigate the complexities of today's digital landscape.