BIO

Stefania Farace is Assistant Professor of Marketing at Eastern Connecticut State University (ECSU), where she teaches Principles of Marketing, Consumer Behavior, and Marketing Research to undergraduate students. Stefania’s research is on the influence that visuals have on consumer behavior. With a strong focus on social media, Stefania has achieved substantial expertise in the understanding of how visual compositions affect viewers. Stefania’s publications have appeared in the Journal of Advertising, European Journal of Marketing, and Journal of Interactive Marketing. Stefania has presented her work at various international conferences, such as Marketing Science, AMA, EMAC, and SCP.