Member Benefits

Learn what membership benefits can mean for you and your team

Why MSI?

MSI bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing.

What can you do as a member?

Connect

with leading marketing scientists, build a network, and pressure-test ideas on a trusted platform.

Accelerate

your team(s)' performance with an independent source of new knowledge and evidence-based insights.

Access

the resources and connections you need. Tap into new talent, experience and infuse new insights within your organization.

Demonstrate

your thought leadership through engagement and collaboration with leading academic researchers.

Connect with the best

Member Community

As a member of MSI, your company will join top brands from across industries. Save time, gain insights, and pressure test assumptions through a network of trusted academics and peers who will help you and your team(s) navigate a world of endless disruption.

Expert Directory

Access to MSI’s global network of marketing scholars and qualified research partners is an exclusive benefit offered to all members. These recognized experts – whose knowledge spans all marketing issues – have proven interest in working with companies to help solve real-world problems.

Academic Fellows Board

These twenty senior scholars represent the top experts doing groundbreaking research across all topics in marketing including but not limited to, analytics & data science, consumer behavior, AI, social media, B2B marketing, branding, customer experience, behavioral economics, etc. On request, MSI will present your questions, topics, or areas of interest to this board for their expert feedback and advice exclusive to your company.

Accelerate learning and performance

Roundtables

Immersive learning, structured discussion, and open dialog on key topics voted on by participants. This format fosters authentic connections, large enough for a range of perspectives, small enough to deep dive.

Marketing Science Accelerator

The Marketing Science Accelerator brings together 60 high-potential marketers from across the globe who are nominated by MSI member company leaders.

State of Marketing Science Summit

At MSI’s signature event, MSI member representatives, marketing’s senior-most leaders, convene in an intimate, “sales-free” environment for deeply engaged learning and peer-to-peer sharing.

Access reliable resources

Member Portal

Members-only access to top-line findings and summaries of new research, curated readings and commentary, and presentation slide decks.

Research Recaps

MSI’s research review team selects high-impact academic work for the Working Paper Series and translates them into short Research Recaps for managers.

Expert Curations

Specially prepared by MSI’s Chief’s Knowledge Officer and renowned scholar experts, this content features the latest thinking and important trends in marketing science.

Monthly State of Marketing Science Newsletter

“The Source,” a monthly newsletter, features new releases and top-line findings, curated content, and highlights of programs and activities.

Demonstrate thought leadership

Support of marketing research

A portion of membership fees enable MSI to support and disseminate academic research, host events for top scholars and recognize top research (and researchers) through prestigious awards.

Engagement and Needs Assessment Session

Annual meetings with the MSI team to understand your most important issues and provide resources to help.

Knowledge Center Requests

Submit questions to the ARF & MSI Knowledge Center team to receive customized resource reports and academic connections to address your needs.

Opportunities for research collaboration

Members can work with MSI to facilitate exclusive collaborations with top academics, including data initiatives, field experiments, and research projects for an additional fee.

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