Top Ten Articles in 2013
Which MSI articles were most-read in 2013? To start the new year, we looked back and compiled our top ten list (listed in order of number of views).
- Jonah Berger Talks About the Science of Word of Mouth
What makes some products and messages catch on like wildfire and others die out?
- The Seven Dimensions of Brand Love
Understanding "deep attachment" offers insights into how brand attraction or liking can be intensified.
- Why Marketers Should Aim for “Ordinary” Influencers
Network science pioneer Duncan Watts shares findings from studies of Twitter data.
- Why Marketers Should Look Beyond Last Click Metrics
Marketers need a wider lens for high involvement categories where customers may visit a firm’s website several times through multiple channels before purchase conversion.
- Text Mining Creates “Map” of Competitive Landscape
Researchers mine text from online forums to depict the relationships among competing brands and how those evolve over time.
- The Power of Marketing Analytics
A survey of of Fortune 1000 firms shows favorable and apparently sustainable performance outcomes through greater use of analytics.
- Principles of Credible Communication
Why does so much good research get underutilized, misinterpreted, or simply ignored?
- How Does Mobile Marketing Affect the Shoppers Journey?
Targeted mobile promotions of three product categories increased unplanned spending by 16.1%.
- How Technology Can Create and Leverage Emotions: Insights for Marketing
In pioneering research, Stanford's Cliff Nass showed that people respond to technology with the social rules and expectations of human interactions.
- Why Do People Contribute Content to Twitter?
People tweet to share information, but mostly they want to influence how others see them.
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