Top 10 in 2018
Why firms should take a “more tempered” approach to customer information. Report by Kelly Martin, Abhishek Borah, and Robert Palmatier
MSI’s 2018-20 Research Priorities align marketing science and practice to create better outcomes for marketers and customers.
Selections and commentary from Peter Verhoef, University of Groningen
Ghost ads, paying consumers for content, social effects of CRM campaigns, and more
Research on couples’ decision making, product mistakes, and customer retention “futility”
New research on inequality and consumption from Stefano Puntoni, Erasmus University
Journal must-reads from netnographer Rob Kozinets, USC
Award-winning study analyzed 2000+ commercial experiments and found that 57% of testers ended their experiments too soon.
Sandy Jap and Timothy Gilbride develop a decision support tool to optimize media mix spending.
Kelley Gullo, Jonah Berger, Jordan Etkin, and Bryan Bollinger examine the circadian rhythm of consumer preference.
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