Topic: Social Media & Social Influencers

How Hotels Can Win Against Home-sharing Competitors

June 21, 2021

Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

Report Outlines Challenges of Understanding Digitized Customers

November 2, 2016

Report Outlines Challenges of Understanding Digitized Customers Nov 02, 2016 A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”

MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers

September 21, 2016

MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers Sep 21, 2016 In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.