With many companies focusing their marketing efforts on digital channels, direct mail can seem like an analog dinosaur. It’s easy to cast aside this traditional medium as antiquated and irrelevant against powerful platforms such as Facebook, Twitter and email, which can integrate video and use data analytics to target messages to a specific audience. But […]

2015 MSI H. Paul Root Award Announced Jun 08, 2016 Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi are the recipients of the 2015 MSI H. Paul Root Award for their article, "A Meta-Analysis of Electronic Word-of-Mouth Elasticity,” which appeared in the March 2015 issue of Journal of Marketing.

Most-downloaded Paper Tackles Marketing ROI “Ambiguity” Feb 10, 2016 “Marketing Return on Investment: Seeking Clarity for Concept and Measurement” by Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein earned the 2015 MSI Top Download Award.