Topic: Marketing Analytics

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The Fox News Effect: How Media Messaging Has Consequences for Your Well-Being

November 24, 2020

  As COVID-19 cases continue to rise across the country, Americans remain widely divided in their compliance with recommended public health protocols. New research co-authored by Marketing Science Institute Academic Fellow Jean-Pierre Dubé finds that Fox News viewership is one reason why. Dubé, a marketing professor at the University of Chicago’s Booth School of Business […]

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?

April 27, 2015

MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales? Apr 27, 2015 At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…

Top Paper Makes the Case for Customer Engagement Metrics

January 22, 2015

Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward  Malthouse earned the 2014 

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