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MSI Alliance with ISBM Expands B2B Network

MSI is pleased to announce a membership alliance with ISBM, the Institute for the Study of Business Markets, founded at Penn State University, and the appointment of Gary Lilien, Distinguished Professor of Management Science at Penn State and founder of ISBM, as an MSI Academic Trustee.

“MSI continually strives to enhance our members’ experience and expand their access to research and resources that address their most important strategic marketing issues,” said CEO Cheryl Toto. “We’re pleased to respond to member interest by deepening our commitment to funding and sharing research focused on B2B marketing.”

The alliance will offer MSI members an expanded network of B2B marketing professionals and increased access to B2B-focused research and resources through the ISBM member portal, B2B Pulse.

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