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Insights from MSI - 2015 Issue Two

The bottom-line benefits of cost transparency
Evidence that brands can increase their appeal and sales potential by explaining key costs of production

Multi-feature product usage offers marketing opportunity
Customer usage data can help firms improve product utility and maximize revenues.

How free digital products grow
As "free" becomes a dominant model, what does that mean for marketers?

Connecting inter-firm teams for better customer solutions
Novel insights based on social network theory

Browse past issues

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