Understanding Product-Country ImageJan 01, 2000
German engineering, Swedish design, Japanese technology: this study examines the product marketing value of country image.
Why Consumers Pay More for National BrandsJan 01, 2000
What accounts for the price premium consumers will pay for national brands? This study finds that brand image plays a key role—at least for some consumers segments.
Listening to Consumer Privacy ConcernsJan 01, 2000
Can marketers allay consumers’ privacy concerns and still obtain the customer information they need? Yes, suggest the findings of a national consumer survey.
Departing Executive Director Rohit Deshpandé Reflects on MSI SojournApr 15, 1999
In July, Rohit Deshpandé will end his two-year appointment as MSI's executive director. In that position, he has been responsible for shaping MSI's…
David Reibstein of the Wharton School Named MSI Executive DirectorMar 15, 1999
On July 1, David J. Reibstein from the Wharton School at the University of Pennsylvania, began a two-year term as the executive director of the Marketing…