Journal Must-Reads: Sharon Shavitt, University of Illinois at Urbana-ChampaignFeb 19, 2019
Selected for members by MSI Scholars. Stay current on the most impactful new research in the marketing journals.
MSI in Action in 2019: Letter from CEO Cheryl TotoFeb 13, 2019
As marketing science becomes increasingly complex, savvy marketers are finding more innovative ways of tapping into breakthrough insights to fuel growth. I am delighted to share how the network of the Marketing Science Institute -- top-tier academics and leading companies -- has kicked off 2019 together.
Journal Must-reads from UMD’s Rosellina FerraroJan 04, 2019
Stay current on the most impactful new research in the marketing journals. Selected for members by MSI scholars.
Top 10 in 2018Dec 20, 2018
As we ring in 2019, we share our most-popular content from the past year.
Wharton’s Barbara Kahn Named 2019-21 MSI Executive DirectorDec 03, 2018
At the Fall 2018 MSI Board of Trustees Meeting, Barbara Kahn, The Wharton School, University of Pennsylvania, was announced as MSI Executive Director for 2019-2021. She succeeds Carl Mela, The Fuqua School of Business, Duke University, and will begin her MSI appointment in July 2019.