Q&A with Executive Director Kay LemonNov 02, 2015
"To be successful, marketers must understand and coordinate with frontline service, information technology, operations, finance—all these aspects of the organization that they may not control or even influence," says Executive Director Kay Lemon.
Top Marketers’ Questions Drive MSI InitiativeJun 17, 2015
Understanding the customer experience and marketing analytics top the list of priorities for the Fortune 500 marketers who are MSI member company Trustees.
5 Things I Know About Marketing – Rebecca Van Dyck, FacebookMay 28, 2015
"I think that one of the most innovative things we can do is to retain some consistency for our customers," says Facebook's Rebecca Van Dyck. "It's surprisingly hard for brands and marketers to do since we constantly strive for the next big thing."
MSI Best Paper: Do Online Behavior Tracking or Attitude Survey Metrics Drive Brand Sales?Apr 27, 2015
At the Spring MSI Trustees meeting, Koen Pauwels of Turkey’s Ozyegin University and Bernadette van Ewijk of AiMark were announced as the winners of MSI's…
5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."