Journal Must-reads from Anirban Mukhopadhyay, HKUSTDec 03, 2018
Stay current on the most impactful new research in the marketing journals. Selected for members by MSI scholars.
What Marketers Are Talking About (October 29, 2018)Oct 23, 2018
What Marketers Are Talking About Updates from the Marketing Science Institute October 29, 2018 Share This…
MSI Announces Winner, Finalists in Working Paper CompetitionOct 16, 2018
The winning paper is “p-Hacking and False Discovery in A/B Testing” by Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte.
Journal Must-reads from Stefano Puntoni, Erasmus UniversityOct 15, 2018
MSI academic experts curate the top marketing journals for marketing practitioners.
Nike VP Sean Bruich Elected Executive Committee ChairOct 03, 2018
MSI is delighted to announce that Sean Bruich, Nike, Inc., has been elected Chair of the Executive Committee of the Board of Trustees. He is joined by new EC members Brian Cooper and Shannon Nutter-Wiersbitzky.