MSI Announces Winner, Finalists in Working Paper CompetitionOct 16, 2018
The winning paper is “p-Hacking and False Discovery in A/B Testing” by Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte.
Journal Must-reads from Stefano Puntoni, Erasmus UniversityOct 15, 2018
MSI academic experts curate the top marketing journals for marketing practitioners.
Nike VP Sean Bruich Elected Executive Committee ChairOct 03, 2018
MSI is delighted to announce that Sean Bruich, Nike, Inc., has been elected Chair of the Executive Committee of the Board of Trustees. He is joined by new EC members Brian Cooper and Shannon Nutter-Wiersbitzky.
What Marketers Are Talking About (September 27, 2018)Sep 27, 2018
Brand transparency "We believe that if we lay everything out there for the scrutiny of the world and make it clear we have nothing to hide, that builds trust in…
MSI Organizes for the FutureJul 16, 2018
“We are excited to bring new talent into the Marketing Science Institute to ensure that we continue to evolve to meet the changing needs of our corporate and academic partners,” said CEO Cheryl Toto. “I’m thrilled to have these three executives in pivotal roles here at MSI to help shape the future of the organization.”