Wharton’s Barbara Kahn Named 2019-21 MSI Executive DirectorDec 03, 2018
At the Fall 2018 MSI Board of Trustees Meeting, Barbara Kahn, The Wharton School, University of Pennsylvania, was announced as MSI Executive Director for 2019-2021. She succeeds Carl Mela, The Fuqua School of Business, Duke University, and will begin her MSI appointment in July 2019.
Journal Must-reads from Anirban Mukhopadhyay, HKUSTDec 03, 2018
Stay current on the most impactful new research in the marketing journals. Selected for members by MSI scholars.
What Marketers Are Talking About (October 29, 2018)Oct 23, 2018
What Marketers Are Talking About Updates from the Marketing Science Institute October 29, 2018 Share This…
MSI Announces Winner, Finalists in Working Paper CompetitionOct 16, 2018
The winning paper is “p-Hacking and False Discovery in A/B Testing” by Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte.
Journal Must-reads from Stefano Puntoni, Erasmus UniversityOct 15, 2018
MSI academic experts curate the top marketing journals for marketing practitioners.