MSI Alliance with ISBM Expands B2B NetworkMar 20, 2019
MSI is pleased to announce a membership alliance with ISBM, the Institute for the Study of Business Markets, founded at Penn State University, and the appointment of Gary Lilien, Distinguished Professor of Management Science at Penn State and founder of ISBM, as an MSI Academic Trustee.
2018 Clayton Awards Recognize Top Ph.D. WorkFeb 20, 2019
“This competition is a singular opportunity to support promising marketing researchers early in their careers,” said Executive Director Carl Mela.
Journal Must-Reads: Sharon Shavitt, University of Illinois at Urbana-ChampaignFeb 19, 2019
Selected for members by MSI Scholars. Stay current on the most impactful new research in the marketing journals.
MSI in Action in 2019: Letter from CEO Cheryl TotoFeb 13, 2019
As marketing science becomes increasingly complex, savvy marketers are finding more innovative ways of tapping into breakthrough insights to fuel growth. I am delighted to share how the network of the Marketing Science Institute -- top-tier academics and leading companies -- has kicked off 2019 together.
Journal Must-reads from UMD’s Rosellina FerraroJan 04, 2019
Stay current on the most impactful new research in the marketing journals. Selected for members by MSI scholars.