MSI Announces 2020-22 Research PrioritiesMay 07, 2020
These six topics, framed by the global pandemic and the changing economy, will guide MSI research activities and programming moving forward.
11 Top Scholars Named MSI Academic FellowsApr 18, 2020
Representing marketing's most distinguished academics, MSI Academic Fellows play an important role in ensuring that MSI continues to exemplify “next step” thinking through innovative programming and academic-industry collaborations.
Unpacking “Attribution” for Today’s MarketingMar 24, 2020
Multi-touch attribution for marketing ROI and accountability is today’s Holy Grail. As with all quests, there are temptations and distractions along the way, but also resources to overcome them.
2019 Clayton Awards AnnouncedJan 30, 2020
“The competition encourages scholars early in their careers to focus on research that not only contributes to theory but that is also relevant and applicable to marketing managers,” said Executive Director Barbara Kahn.
Top 5 in 2019Dec 18, 2019
What was most popular with our members in 2019?