Working Paper

Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler

Vienna University of Economics and Business

Thomas Reutterer

David Schweidel

Emory University

Daniel Dan

Modul University

Feb 21, 2021

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Uses state-of-the-art natural language generation to develop a “content writing machine” that takes the search query / target keyword specified by a human user as input, trains on the target keyword specific content, and generates and outputs a list of the best SEO texts based on anticipated search engine performance measured by a quality score.

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