MSI 2023 Calendar of Events
JANUARY
1/18 – Webinar: Capitalizing on Convergent Commerce to Reach Consumers in their Blended Online and Offline Shopping Worlds | Alison Chaltas (Ipsos), Brendan Light (Ipsos)
1/31 – Webinar: Marketing and Firm Value | Shuba Srinivasan (Boston University), Dominique Hanssens (UCLA)
FEBRUARY
2/15 & 2/16 – MSI Summit | UCLA
MARCH
3/14 – Workshop: Two-For-One Conjoint: Bayesian Cross-Category Learning for Shared-Attribute Categories | Eric Bradlow (University of Pennsylvania)
3/28 – Webinar: Privacy Rights and Data Security: GDPR and Personal Data Markets | Tony Ke (Chinese University of Hong Kong)
APRIL
4/4 – Webinar: Watching People Watch TV: How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift | Jura Liaukonyte (Cornell University), Matthew McGranaghan (University of Delaware)
4/11 – Book Series: The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society | David Aaker (Prophet)
MAY
5/2 – Webinar: Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry | Bart Bronnenberg (Tilburg University)
5/4 & 5/5 – MSI Analytics Conference: Technology, New Data Streams, & Marketing Strategy| Wharton School of the University of Pennsylvania
5/9 – Webinar: Ensembling Experiments to Optimize Interventions Along Customer Journey: A Reinforcement Learning Approach | Yicheng Song (University of Minnesota)
5/16 – Workshop: The Customer-Base Audit | Peter Fader (University of Pennsylvania)
JUNE
6/6 – Book Series: Power and Prediction: The Disruptive Economics of Artificial Intelligence | Avi Goldfarb (University of Toronto)
6/20 – Workshop: Digital Customer Engagement | Wendy Moe (University of Maryland)
6/27 – Webinar: Regulating Privacy Online: The Economic Impact of the GDPR | Samuel Goldberg (Stanford University)
JULY
7/11 – Webinar: Using Choice Architecture to Design Better Decisions | Eric Johnson (Columbia University)
7/25 – Book Series: Assemblage – The Art and Science of Brand Transformation | Emmanuel Probst (Ipsos)
AUGUST
8/1 – Book Series: Decisions Over Decimals: Striking the Balance between Intuition and Information | Christopher Frank (American Express), Paul Magnone (Google), Oded Netzer (Columbia University)
8/15 – Webinar: On the Perils and Potential of Mobile Location Data | David Schweidel (Emory University)
SEPTEMBER
9/5 – Webinar: InnoVAE: Generative AI for Understanding Patents and Innovation | Dokyun Lee (Boston University)
9/11 – MSI Immersion Conference | New York
9/26 – Book Series: Happier Hour: How to Spend Your Time for a Better, More Meaningful Life | Cassie Mogilner Holmes (UCLA)
OCTOBER
10/3 – Webinar: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences | Werner Reinartz (University of Cologne)
Oct/Nov TBD – Workshop: Gamification | Szu-chi Huang (Stanford University)
10/17 – Webinar: A Bias Correction Approach for Interference in Ranking Experiments| Ali Goli (University of Washington)