March 21, 2018, 1:00 PM EDT
“The Value of Sponsorships, Evaluating the Brand Rub” How Sponsorship affects Consumers’ Perceptions of Both Brands
Anne Rivers, Managing Director and Ryan Johnson, Vice President, BAV Group
What is the ROI of sponsorship? Will it benefit acquisition? Retention? Brand? Should it be measured by impressions? Or should it be measured by mindshare? We use BAV to show how sponsorships help build brands and how the brand equity of the sponsored brand rubs off onto the sponsor. Helping the sponsor achieve some very challenging essence elements.Register
March 29, 2018, 1:00 PM EDT
How MSI Can Help You Become an (Even) Better MarketerKate Grey, Chief Experience Officer, MSI
In this 30-minute session, Director of Corporate Engagement Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
How can you and your colleagues get the most out of conferences, events, and other networking opportunities? What are the best ways to engage with other marketing leaders and get connected to academic experts? How can you efficiently explore MSI content for new knowledge and insight on your marketing questions? Kate will address these and any other questions you may have about your MSI membership.
This webinar is for those new to MSI and for members who want to take full advantage of the unique benefits of MSI membership.Register