Upcoming Webinars

Invest in yourself.

  • January 10, 2019, 1:00 PM EST

    Best of MSI - The Psychology of Innovation: Applications to Technology and Healthcare

    Stacy Wood, North Carolina State University

    The psychological side of innovation is a powerful, but often overlooked, factor in the successful launch and adoption of new products and services. This is especially true in the intersection of technology and healthcare. Stacy Wood will discuss new trends and her own research and will provide insight for managers in all industries.​

    Register
  • January 29, 2019, 1:00 PM EST

    Best of MSI -  Active Consideration: Connecting Discovery to Do

    Gunnard Johnson, Head of Measurement Science and Insights, Pinterest

    Pinterest’s mission is to help Pinners discover the things they love and inspire them to do them in real life. This presentation will review analyses and signals of Pinner behavior that mark when a consumer shifts from passive browsing to active consideration of a product or service. As such we’ll highlight the implications for brands looking to drive new customer growth as well as higher return on ad spend. This presentation will be relevant for anyone wanting to learn more about Pinterest as well as data science techniques used to quantify digital behavior.​

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