Video

What Makes Customers Adore Your Brand?

Webinar featuring Deborah MacInnis, University of Southern California

[Webinar starts at 2:00]
How can companies turn their brand into one that customers love, trust, and respect? In this webinar, Debbie MacInnis will discuss “brand admiration”—the ultimate destination point for marketers, since “brand admirers” become loyal customers and brand advocates, creating efficient profit and opportunities for growth. She will identify the set of psychological benefits and emotional states that drive brand admiration and will offer guidance for marketers to cultivate consumer brand admiration. The webinar is based on her just-released book with C. Whan Park and Andreas Eisingerich, Brand Admiration: Building a Business People Love.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media