What’s Ahead for Marketing Research?
Video featuring Scott McDonald, Condé Nast
Scott McDonald, Condé Nast, discusses the impact of social, technological, and economic forces on marketing research at MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited)
The Bayesian Revolution in Marketing Research
Greg Allenby, Ohio State University (2014) [Video]
New Frontiers in Generating Customer Insights
Ravi Dhar, Yale (2014) [Video]
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