Video

Video

What’s Ahead for Marketing Research?

Video featuring Scott McDonald, Condé Nast

Scott McDonald, Condé Nast, discusses the impact of social, technological, and economic forces on marketing research at MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited)

Related links

The Bayesian Revolution in Marketing Research
Greg Allenby, Ohio State University (2014) [Video]

New Frontiers in Generating Customer Insights
Ravi Dhar, Yale (2014) [Video]

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Priority Topics

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media