Social Media Intelligence
Wendy Moe, University of Maryland
Wendy Moe of University of Maryland discusses recent findings on users’ online social media behavior at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.
Getting More-Reliable “Intelligence” from Social Media Data (2013) [Article]
Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
David A. Schweidel, Wendy W. Moe, and Chris Boudreaux (2012) [Report]
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