Video

Emerging Research in Social Media Intelligence

Wendy Moe, University of Maryland

Wendy Moe of University of Maryland discusses recent findings on users’ online social media behavior at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.

Related links

Getting More-Reliable “Intelligence” from Social Media Data (2013) [Article]

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
David A. Schweidel, Wendy W. Moe, and Chris Boudreaux (2012) [Report]

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