Cross-Media Synergy

Prasad A. Naik is a Chancellor’s Fellow and Professor of Marketing at the University of California, Davis Graduate School of Management.
(2:00 min.)

Also of interest:

Prasad Naik gave a presentation on “Competition or Collaboration? The Role of Online-Offline Synergies” at MSI’s May 2008 conference The New Media Landscape co-chaired by Professor Julián Villanueva of the IESE Business School in Barcelona.

Click here to view Prasad’s presentation slides.

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