Marketing ROI Analytics in 2016: The Baby and the Bathwater
Webinar featuring Ross Link, Former President, Global MROI Solutions, Nielsen
The future, many say, is in big data, person-level analytics, machine learning, and automated analytics coupled to programmatic media buying. Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI. It’s true that the world has changed, yesterday’s tools need to change with it, and anyone in the marketing ROI business who ignores this will soon need another business. But 25 years of marketing mix R&D and practice actually produced a wealth of critical learnings that apply today just as much as they did in the past.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.