Marketing Science Institute - MSI.
Home   |   Login   |   Register      
 
     Advanced Search
Shopping Cart 
MSI Video

Communication and Coordination in the Modern, Complex Organization

Adam M. Kleinbaum, Dartmouth College

Adam Kleinbaum, Dartmouth College, describes the surprising findings of a study of email communications among 30,000 employees in an IT firm. His analysis of hundreds of millions of emails revealed that designers of organizations should pay attention not only to formal structures but also to informal social networks.

(4:07 min.)

More videos >>

Also of interest:

Does Distance Still Matter? Geographic Proximity in New Product Development
Working paper by Shankar Ganesan, Alan J. Malter, and Aric Rindfleisch