Video

How to Succeed in Emerging Markets

Jagdish Sheth, Emory University

Emerging markets including China and India are the next growth opportunities for most products and services ranging from automobiles, appliances, and cell phones to banking and financial services as well as eCommerce and brick-and-mortar retailing.

At the same time, many companies fail in emerging markets despite great brands and high-quality products. This is because it is the unbranded competition and unorganized retailers including faith-based institutions that control access to the market.

This webinar will discuss eight marketing strategies for business success. They range from converting non-users into users, leveraging the new digital media, reverse brand cycle, and collateral fusion.

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