Video

Webinar

Creating Products That Captivate Customers

Webinar featuring Peter Boatwright, Carnegie Mellon University

Why do some companies create captivating products that energize the marketplace and set the standard for what customers want and expect, while other companies create products that fail to generate enthusiasm, or even just flop? In this talk based on his book, Built to Love, Peter Boatwright, Carnegie Mellon, discusses why product emotions are critical to the long-term success of a product, whether B2B, B2C, physical, software, or service. Using a combination of industry-based research and laboratory experiments, Peter describes how to create products that engage the marketplace, providing multiple applied insights that marketers can put into practice in their companies.

[Archive of 2/4/15 webinar]

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media