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Persuading Consumers in Uncertain Times © MSI


Robert Cialdini, Arizona State University & www.INFLUENCEATWORK.com

Also of interest:

Influence: Science and Practice (5th Edition) by Robert B. Cialdini

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

Harnessing the Science of Persuasion by Robert Cialdini