Also of interest:
Influence: Science and Practice (5th Edition) by Robert B. Cialdini Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini Harnessing the Science of Persuasion by Robert Cialdini
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini
Harnessing the Science of Persuasion by Robert Cialdini