ISMS-MSI 2009-2010 Practice Prize Videos

Since its inception in 2003, the Marketing Science (ISMS-MSI) Practice Prize has been awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work must have had significant, verifiable, and preferably quantitative impact on the performance of the client organization.

These videos illustrate the impact that excellent marketing science has in practice and can be used in the classroom, for executive training, in consulting engagements and to demonstrate to management the impact that good marketing science can have. The licensing agreement allows free use and editing (with attribution). Please pass the link on to your colleagues and post the link on your website so that these outstanding examples of what our profession has to offer can get the widest possible exposure.

MSI is proud to be a co-sponsor of the Practice Prize and to be the organizer of the special conference where the Prize competition took place this past January at MIT. The next ISMS-MSI Practice Conference will take place late in 2011; details on that conference will be forthcoming.

		2009-2010 ISMS Practice Prize Introduction Russell S. Winer, New York University
		Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Passau
		A Dynamic Model of Consumer Choice to Brand Development John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts of Forethought Research
		Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University
		Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales V. Kumar of Georgia State University, and Denish Shah of Georgia State University