Mobile CPG Shopper Engagement: Recent In-Market ResultsOct 31, 2013
Jim Maurer, Group Vice President of Integrated and New Channel Analytics, Catalina
Jim Maurer will present recent data-driven findings from Catalina’s mobile offer network. Throughout 2012 and 2013 Catalina delivered personalized offers to shoppers on their mobile devices. Learning from these initial limited-release programs has been compiled and will be presented. Findings to be presented include the value and behavioral characteristics of the mobile shopper, the importance of personalization, and mobile offer performance compared to traditional channels.
Why Consumer Collaboration Is Key in BusinessSep 24, 2013
Bill Alberti, Senior Vice President of Strategy, Communispace
In this webinar, Bill Alberti, Senior Vice President of Strategy at Communispace, talks about how clients like Charles Schwab, Hallmark, and Heinz have successfully collaborated with consumers to drive business results.
The Mobile Consumer: Assessing the Marketing OpportunityJun 12, 2013
Jayne Dow, Firefly Millward Brown & Joline McGoldrick, Dynamic Logic, Millward Brown
MSI is pleased to launch its “for-members-by-members” webcast series with a presentation by Millward Brown’s Jayne Dow and Joline McGoldrick on “The Mobile Consumer: Assessing Marketing Opportunities." (52:23 min.)
Trust through TransparencyApr 11, 2013
Michael Norton, Harvard Business School
Michael Norton, Harvard Business School (coauthor of Happy Money: The Science of Smarter Spending), discusses how operational transparency can improve customer relationships. “Think about all the places where you’re doing an enormous amount of work for your customers—and they have no idea that you’re doing it.”
Creating Empathy and Intimacy in the Digital Media AgeApr 11, 2013
Carl Marci, Innerscope Research
Carl Marci, Chief Executive Officer and Chief Scientist, Innerscope Research, explores how biometrics can inform and offer insights to companies who seek to build intimate connections with consumers using digital media.