How Dell Is Using Social Media to Deepen Relationships and Build TrustApr 11, 2013
Liz Brown Bullock, CEO and Co-Founder of SASI, www.getsasi.com
Liz Brown Bullock, formerly Dell Director Social Media and Community, discussed Dell's journey to use social media to listen, engage and act to build trust and authentic relationships with its customers. (28:26)
Designing Customer ExperiencesJun 20, 2012
Michael Norton, Harvard Business School
By investing their own labor into creating a product, consumers come to value--and even overvalue--the results of their efforts. Michael Norton, Harvard Business School, discussed how firms can apply this "IKEA effect" to designing more successful customer experiences.
Communication and Coordination in the Modern, Complex OrganizationApr 19, 2012
Adam M. Kleinbaum, Dartmouth College
Adam Kleinbaum, Dartmouth College, describes the surprising findings of a study of email communications among 30,000 employees in an IT firm. His analysis of hundreds of millions of emails revealed that designers of organizations should pay attention not only to formal structures but also to informal social networks.
Drinking from the Fire Hose: Making Smarter Decisions in a Data Overloaded WorldApr 19, 2012
Christopher Frank, American Express Company
How can marketers inspire action despite information overload? Christopher Frank, American Express Company, shares lessons on how to deliver insights that enable better business decisions. (2:24 min.)
Augment Me: Marketing Strategies for a Post-Social Media WorldOct 04, 2011
Donna Hoffman, University of California, Riverside
The digital augmentation of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. Donna Hoffman, University of California, Riverside, discusses key marketing trends, including gamification, digital signage, and augmented retailing. (2:28 min.)