Emerging Research in Social Media IntelligenceJan 22, 2014
Wendy Moe, University of Maryland
Edited video from MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.
The Rise of Big Data Analytics for MarketingDec 17, 2013
Tom Davenport and Tasso Argyros
A December 2013 webinar featuring Professor Tom Davenport and MSI industry partner, Teradata, discussing the evolution of marketing analytics, along with new tools and techniques, marketing attribution and customer data management practices from B2C and B2B organizations, and the need for a "360 customer interaction" repository.
Firms and TrustDec 09, 2013
Sandy Jap, Emory University
Several studies point to the importance of maintaining trust in B2B relationships, says Sandy Jap. "Restoring trust is harder than creating it. Trying to restart a relationship is difficult."
How Real-Time Brand Behavior Builds Trust in the Social EraNov 18, 2013
Laurie Coots, now Chief Growth Officer, Endurance International Group
Laurie Coots, formerly Chief Marketing Officer, TBWA\Worldwide, outlines the challenges of managing brands in the “social era” and offered stories about brands and companies that are doing it well.
Mobile CPG Shopper Engagement: Recent In-Market ResultsOct 31, 2013
Jim Maurer, Group Vice President of Integrated and New Channel Analytics, Catalina
Jim Maurer will present recent data-driven findings from Catalina’s mobile offer network. Throughout 2012 and 2013 Catalina delivered personalized offers to shoppers on their mobile devices. Learning from these initial limited-release programs has been compiled and will be presented. Findings to be presented include the value and behavioral characteristics of the mobile shopper, the importance of personalization, and mobile offer performance compared to traditional channels.