Creating Signature StoriesFeb 27, 2018
David Aaker, Vice-Chairman, Prophet and University of California Berkeley
Branding guru David Aaker discusses why signature stories are many times more powerful in communicating strategic messaging internally and externally and how an organization can create, leverage, and manage a story library.
Best of MSI: Innovation: Harbingers of Failure and SuccessJan 30, 2018
Webinar featuring Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.
Marketing at a Privacy CrossroadsJan 19, 2018
Webinar featuring Jonathan D. Avila, Vice President and Chief Privacy Officer, Wal-Mart Stores, Inc
Jonathan Avila will explore potential points of privacy friction and suggest how consumer research and marketing can enhance the consumer experience by avoiding collision with emerging legal norms and consumer privacy expectations.
Best of MSI: Marketing in a Politically Polarized EraJan 11, 2018
Webinar featuring Neil Malhotra, Stanford University
Neil Malhotra will discuss the effects of political partisanship on people's economic choices and actions, including how they work and shop.
Liars! Detecting Fictitious Product Reviews via a Combination of Automatic Text Analysis and ExperimentsDec 13, 2017
Webinar featuring Ann Kronrod, University of Massachusetts, Lowell
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.