Jobs-To-Be-Done and The Buyer’s JourneyJan 26, 2017
Webinar featuring Tony Ulwick, Strategyn and Jon Dome, Harte Hanks
For over 20 years Tony Ulwick and Strategyn have been helping organizations—many of them Fortune 100 companies—develop innovative products with success rates five times the industry average. In this webinar, Tony Ulwick will describe Strategyn’s patented Innovation process and Jon Dome will explain how Harte Hanks applied the methodology to understanding the buyers’ journey.
Leveraging Omnichannel Shopping Through MobileJan 12, 2017
Webinar featuring Venkatesh Shankar, Texas A&M University
Shoppers are increasingly using mobile as the primary channel or touchpoint to shop in an omnichannel environment. In this webinar, Venky Shankar (Texas A&M University) will address important questions about leveraging omnichannel shopping through mobile.
How MSI Can Help You Become an (Even) Better MarketerJan 05, 2017
Webinar featuring Kate Grey, Director of Corporate Engagement, MSI
In this 30-minute session, Director of Corporate Engagement Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016
Webinar featuring Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.
What We Don’t Know about Digital, Social Media, and Mobile Marketing, But ShouldNov 29, 2016
Webinar featuring Andrew Stephen, University of Oxford
Marketing is undergoing constant change as new digital technologies (and marketing channels) emerge. We are very much now in a mobile-first world.