Demonstrating the Value of MarketingOct 25, 2016
Webinar featuring Dominique Hanssens, University of California, Los Angeles and Koen Pauwels, Ozyegin University
In this webinar, Dominique Hanssens (University of California, Los Angeles) and Koen Pauwels (Ozyegin University) will discuss the consequences of this ambiguity for firms, and will examine how marketers can employ data analytics to improve marketing decision making at different levels of the organization.
Immersion 2016Oct 24, 2016
Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research.
How MSI Can Help You Become an (Even) Better MarketerSep 27, 2016
Webinar featuring Kate Grey, Director of Corporate Engagement, MSI
In this 30-minute session, Director of Corporate Engagement Kate Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization.
Creating Customer Experiences That Build RelationshipsSep 19, 2016
Webinar featuring Ruth N. Bolton, Arizona State University
Ruth N. Bolton (Arizona State University) will analyze the challenges of creating customer experiences including the management of technology and new media.
Building A Data Analytics OrientationAug 31, 2016
Webinar featuring Rajkumar Venkatesan, University of Viriginia
Winning organizations are the ones capable of effectively connecting customer and competitor data to marketing and business strategy. But what is the secret sauce that allows some organizations to better leverage data analytics than others?