How Blockchain Technology Changes MarketingMay 01, 2018
Campbell R. Harvey, Duke University
Campbell R. Harvey first presents the basic mechanics of the technology. He then focuses on the implications with a specific focus on how machine to machine payments impact marketing.
Multichannel Management in the 21st CenturyApr 19, 2018
Webinar featuring Sandy Jap
In this webinar, Sandy Jap will discuss the changes in how customers are buying and what firms need to do about it in an increasingly multichannel world.
“The Value of Sponsorships, Evaluating the Brand Rub” How Sponsorship affects Consumers’ Perceptions of Both BrandsMar 21, 2018
Webinar featuring Anne Rivers, Managing Director and Ryan Johnson, Vice President, BAV Group
What is the ROI of sponsorship? Will it benefit acquisition? Retention? Brand? Should it be measured by impressions? Or should it be measured by mindshare?
Creating Signature StoriesFeb 27, 2018
David Aaker, Vice-Chairman, Prophet and University of California Berkeley
Branding guru David Aaker discusses why signature stories are many times more powerful in communicating strategic messaging internally and externally and how an organization can create, leverage, and manage a story library.
Best of MSI: Innovation: Harbingers of Failure and SuccessJan 30, 2018
Webinar featuring Eric T. Anderson, Northwestern University
A fundamental premise of new product development is that positive feedback—and strong initial sales—bode well for a product’s future success. Eric Anderson will discuss research that challenges this assumption.