Social Listening Meets Image Sharing: A Picture is Worth 1,000 WordsSep 13, 2017
Webinar featuring Thomas McGrath, Senior Product Manager, Crimson Hexagon
Over 3 billion images are posted to social media channels every day. This shift toward more social photo sharing provides a huge opportunity to better understand campaign performance, audience interests, and influencer identification, but only if you’re able to interpret the data from those billions of images.
Five Vital Drivers of Brand Success – Lessons from the BrandZ Top100 Most Valuable Global BrandsAug 22, 2017
Doreen Wang, Global Head of BRANDZ, Millward Brown
Doreen Wang will discuss the key findings gathered from BrandZ™ Top 100 Most Valuable Brands over the past 10 years. She will discuss global trends in brand building, drivers behind the brands’ value growth, and important brand-building implications for the next decade.
Content Marketing: Using Media Content to Create Brand ValueJul 13, 2017
Webinar featuring Bobby J. Calder
Content marketing is increasingly recognized as an important marketing activity. Bobby Calder will address some key questions to help marketers understand the potential contribution of content marketing and execute it effectively.
Communicating in Real-Time: The Effect of Message Improvisation on Consumer Engagement in Social MediaJun 14, 2017
Webinar featuring research by Sundar Bharadwaj, Myoung-Jin Chae, and Omar Rodriguez-Vila
Omar Rodriguez‐Vila will discuss how marketers can improve real-time messaging to influence customer engagement.
The Art of Field Experiments: New Methods to Connect to Your Most Valued CustomersMay 25, 2017
Webinar featuring Paul Fombelle, Northeastern University
Paul Fombelle will discuss the art of field experiments and how they can generate critical customer insights beyond traditional research methods in both B2B and B2C settings.