Using Transparency to Improve Consumer and Employee ExperiencesAug 24, 2016
Webinar featuring Tami Kim, Harvard University
In this webinar, Tami Kim (Harvard University) will examine how firms can innovate their current operational processes—in a simple and unobtrusive way—to improve consumer and employee experiences.
What Are Marketers’ Top Concerns? MSI’s 2016-2018 Research PrioritiesJun 28, 2016
Webinar featuring Katherine N. Lemon, Executive Director, MSI
Executive Director Kay Lemon will present MSI’s 2016-2018 research priorities—five critical topics that reflect the “voices” of those making important decisions about marketing today. She will discuss the research questions that underlie each topic, as well as the activities and initiatives that MSI is undertaking to move the needle on these important areas. MSI's research priorities also provide insight into the critical tools and skills marketers will need over the next two to five years.
Speaker Highlights: April 2016 Board of Trustees MeetingJun 14, 2016
Highlights from MSI's Spring Board of Trustees Meeting, "Understanding Customers in a Digitized World," held in Boston, Massachusetts, April 14-15, 2016.
Accountable Marketing: Linking Marketing Actions to Financial PerformanceJun 08, 2016
Webinar featuring David Stewart, Loyola Marymount University @ 1 p.m. EDT
David Stewart will discuss critical findings collected in Accountable Marketing: Linking Marketing Actions to Financial Performance.
How Multi-Touch Attribution Is Transforming Marketing Decision MakingJun 07, 2016
Webinar featuring Casper's Scott Breitenother and AOL Convertro's Michael Cohen
This webinar is for marketers and marketing researchers who want to sharpen their analytic capabilities and stay up-to-date on rapidly evolving approaches to capturing the ROI of digital media.