Social Platforms in Networked EconomiesNov 08, 2017
Webinar featuring Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University
Based on an overview of 192 peer economy companies, Rob Kozinets (University of Southern California) and Rebeca Perren (California State University) will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017
Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history. Marketers have a crucial role in helping firms harness these winds, and serve as a force for good.
Marketing Mix Modeling – There’s Danger in “Knowing Enough to be Dangerous”Oct 04, 2017
Webinar featuring Bruce Pivarunas, Executive Director - Marketing Performance, Catalina Marketing Corporation
Marketing Mix Modeling (MMX) has become deeply rooted in marketers’ decision-making processes, but understanding of the tools’ capabilities remain superficial at best. In this webinar, Bruce Pivarunas will review the historical strengths of MMX as well as the statistical limitations that — if not addressed — can cause marketers to unknowingly make unsound ROI-based decisions.
How Well Do Recommendations Engines Work for Your Product?Sep 27, 2017
Webinar featuring Kartik Hosanagar, University of Pennsylvania
Kartik Hosanagar will offer insights on strategies that retailers and producers can use in a world where the question has shifted from, “How does our product get discovered by consumers?” to “How does our product get discovered by algorithms?”
Social Listening Meets Image Sharing: A Picture is Worth 1,000 WordsSep 13, 2017
Webinar featuring Thomas McGrath, Senior Product Manager, Crimson Hexagon
Over 3 billion images are posted to social media channels every day. This shift toward more social photo sharing provides a huge opportunity to better understand campaign performance, audience interests, and influencer identification, but only if you’re able to interpret the data from those billions of images.