Asking Questions Changes Respondent Behavior: Some Unintended Consequences of Market Research SurveysJul 24, 2015
Vicki Morwitz, New York University
Vicki Morwitz reviews a series of projects conducted over the years, discussing several factors that influence the occurrence and direction of these effects and exploring the question of why they occur as well as implications for marketing managers.
Modern Marketing Is Business-to-Person MarketingJul 24, 2015
Jon C. Iwata, Senior Vice President, Marketing and Communications, IBM Corporation
Jon Iwata shares how IBM marketing is using agile methods and digital, data-driven approaches to build uniquely IBM experiences for individuals.
Three Branding Trends You Need to KnowJul 08, 2015
David Aaker, University of California, Berkeley
According to David Aaker, branding is now facing three paradigm-shifting trends, all market driven.
Marketing Analytics: Advanced, Pervasive, Invisible - Webinar featuring Conor McGovern, Accenture DigitalJun 26, 2015
Marketing analytics visionary Conor McGovern, Accenture Digital, focuses on the challenges of and strategies for deeply embedding advanced analytics in the organization
Think MultichannelApr 29, 2015
Scott Neslin, Dartmouth College
Dartmouth's Scott Neslin discusses how search advertising can help firms manage their offline channel. He spoke at MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited)