Accountable Marketing: Linking Marketing Actions to Financial PerformanceMay 27, 2016
David Stewart will discuss critical findings collected in Accountable Marketing: Linking Marketing Actions to Financial Performance.
Beyond Advertising: Creating Value Through All Customer TouchpointsMay 18, 2016
Webinar featuring Jerry Wind and Catharine Hays, The Wharton School
In this webinar, Jerry Wind and Catharine Hays will describe a road map for an aspirational future.
Winning Consumer-Driven Brand Loyalty in an Age of “Opt-Out”Apr 01, 2016
Webinar featuring Gerald Smith, Boston College
Led by millennials and high income buyers, customers are seizing control of brand relationships, using online and mobile tools to opt-out of or alter their relationships with brands.
Partnering with the FrenemeyFeb 12, 2016
Webinar featuring Sandy Jap, Emory University
Partnering holds the promise of all things good, so why do business partnerships and alliances fail so often?
Creating Value with Big Data AnalyticsJan 29, 2016
Webinar featuring Peter Verhoef, University of Groningen
How can marketers use big data for smarter decision making?