Firms and TrustDec 09, 2013
Sandy Jap of Emory University offers marketing insights drawn from two studies of trust in B2B partnerships.
How Real-Time Brand Behavior Builds Trust in the Social EraNov 18, 2013
Laurie Coots, now Chief Growth Officer, Endurance International Group
Laurie Coots, formerly Chief Marketing Officer, TBWA\Worldwide, outlines the challenges of managing brands in the “social era” and offered stories about brands and companies that are doing it well.
Mobile CPG Shopper Engagement: Recent In-Market ResultsOct 31, 2013
Jim Maurer, Group Vice President of Integrated and New Channel Analytics, Catalina
Jim Maurer will present recent data-driven findings from Catalina’s mobile offer network. Throughout 2012 and 2013 Catalina delivered personalized offers to shoppers on their mobile devices. Learning from these initial limited-release programs has been compiled and will be presented. Findings to be presented include the value and behavioral characteristics of the mobile shopper, the importance of personalization, and mobile offer performance compared to traditional channels.
Why Consumer Collaboration Is Key in BusinessSep 24, 2013
Bill Alberti, Senior Vice President of Strategy, Communispace
In this webinar, Bill Alberti, Senior Vice President of Strategy at Communispace, talks about how clients like Charles Schwab, Hallmark, and Heinz have successfully collaborated with consumers to drive business results.
The Mobile Consumer: Assessing the Marketing OpportunityJun 12, 2013
Jayne Dow, Firefly Millward Brown & Joline McGoldrick, Dynamic Logic, Millward Brown
MSI is pleased to launch its “for-members-by-members” webcast series with a presentation by Millward Brown’s Jayne Dow and Joline McGoldrick on “The Mobile Consumer: Assessing Marketing Opportunities." (52:23 min.)