Creating Value with Big Data AnalyticsJan 29, 2016
How can marketers use big data for smarter decision making? Based on his 2016 book with Edwin Kooge and Natasha Walk, Creating Value with Big Data…
The Last Mile: Enabling Behavior ChangeDec 04, 2015
Dilip Soman, University of Toronto
All organizations–be they for-profit firms, not-for-profit welfare agencies or even governments–are in the business of changing their end-users'…
How MSI Can Help You Become an (Even) Better MarketerNov 24, 2015
Webinar featuring MSI's Kate Murphy Grey
In this 30-minute session, Director of Corporate Engagement Kate Murphy Grey will review the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization. How can you and your colleagues get the most out of conferences, events, and other networking opportunities? What are the best ways to engage with other marketing leaders and get connected to academic experts? How can you efficiently explore MSI content for new knowledge and insight on your marketing questions? Kate will address these and any other questions you may have about your MSI membership. This webinar is for those new to MSI and for members who want to take full advantage of the unique benefits of MSI membership.
Using Connected Data Intelligence to Measure Brand PerformanceNov 18, 2015
William (Bill) Pink, Managing Partner, Millward Brown Analytics
In today’s big data world, nearly everything is passively observed and managed in a digitized fashion. The range of content now available is both inspiring and intimidating to researchers. Consumer sentiment is captured on websites and social media outlets. Exposure to advertising is recorded by set-top boxes, digital tags, and mobile devices. This results in an incredible amount of risk and uncertainty as it relates to using traditional research and new data assets for insights and decision-making.
Defining, Nurturing, Protecting, and Measuring ReputationOct 29, 2015
Paul Argenti, The Tuck School of Business, Dartmouth College
In this webinar, Paul Argenti will help participants understand what reputation really is, how it is formed, how to protect it using reputational risk analysis, and how to measure it using new techniques based on advanced mathematical tools developed in the biological sciences.