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Persuading Consumers in Uncertain Times Persuading Consumers in
Uncertain Times
Robert Cialdini
(3:40 min.) 		The Unconscious Consumer The Unconscious Consumer
Gavan Fitzsimons
(2:00 min.)		 Understanding Brand Communities Understanding Brand Communities
Susan Fournier
(5:00 min.)
     
     
Innovation at Royal Caribbean Innovation at Royal Caribbean
Adam Goldstein
(4:00 min.) 		Consumer In-Store Decision-Making In-Store Decision-Making
Jeff Inman
(2:00 min.) 		Fan Culture and Brand Communities Fan Culture and Brand Communities
Henry Jenkins
(4:00 min.)
     
     
Innovating in an Economic Downturn Innovating in a Downturn
Barbara Kahn
(1:00 min.) 		Hitting the Brand SweetSpot Hitting the Brand SweetSpot
Kevin Keller
(2:15 min.) 		Using Tension in Creative Briefs Using Tension in Creative Briefs
Russ Klein
(3:00 min.)
     
     
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Marketing during Turbulence Marketing during Turbulence
Philip Kotler
(6:41 min.) 		Brand Community at Harley-Davidson Brand Community at Harley-Davidson
Lara Lee
(4:00 min.) 		Reciprocity in Brand Communities Reciprocity in Brand Communities
James McAlexander
(4:00 min.)
     
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Culture and the Corporation Culture and the Corporation
Grant McCracken
(1:52 min.) 		How Consumers Forecast Product Use How Consumers Forecast Product Use
Robert Meyer
(5:00 min.) 		Sources of Value in Customized Products Value in Customized Products
Page Moreau
(3:00 min.)
     
     
Cross-Media Synergy Cross-Media Synergy
Prasad Naik
(2:00 min.) 		How Brand Communities Work How Brand Communities Work
Thomas O’Guinn
(4:00 min.) 		The Connected Consumer The Connected Consumer
Linda L. Price
(3:00 min.)
     
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The Impact of Emerging Markets The Impact of Emerging Markets
Jagdish Sheth
(5:48 min.) 		The 5 Principles of Great Brands 5 Principles of Great Brands
Jim Stengel
(2:40 min.) 		How to Find the Brand Ideal How to Find the Brand Ideal
Jim Stengel
(2:00 min.)
     
     
Impassioned Consumers and Brand Communities Impassioned Consumers and
Brand Communities
Craig Thompson
(3:30 min.) 		Targeting Ads to Cognitive Style Targeting Ads to Cognitive Style
Glen Urban
(1:30 min.) 		Marketing in Turbulent Times Marketing in Turbulent Times
Russell S. Winer
(5:00 min.)