Winning Consumer-Driven Brand Loyalty in an Age of “Opt-Out”Apr 01, 2016
Webinar featuring Gerald Smith, Boston College
Led by millennials and high income buyers, customers are seizing control of brand relationships, using online and mobile tools to opt-out of or alter their relationships with brands.
Partnering with the FrenemeyFeb 12, 2016
Webinar featuring Sandy Jap, Emory University
Partnering holds the promise of all things good, so why do business partnerships and alliances fail so often?
Creating Value with Big Data AnalyticsJan 29, 2016
Webinar featuring Peter Verhoef, University of Groningen
How can marketers use big data for smarter decision making?
The Last Mile: Enabling Behavior ChangeDec 04, 2015
Webinar featuring Dilip Soman, University of Toronto
All organizations–be they for-profit firms, not-for-profit welfare agencies or even governments–are in the business of changing their end-users' behavior. Yet, they pay scant attention to the end of the value chain: the crucial “last mile”.
How MSI Can Help You Become an (Even) Better MarketerNov 24, 2015
Webinar featuring MSI's Kate Murphy Grey
What are the most efficient ways to use your MSI membership to invest in your own marketing capabilities and foster marketing excellence in your organization?