Marketing on the Internet of ThingsJan 19, 2015
Donna Hoffman, George Washington University
At MSI’s “Immersion” conference on September 19, 2014, Donna Hoffman talks about consumer interactions in a world where the Internet is no longer confined to the digital realm.
What Do Members Say about MSI Conferences?Jan 14, 2015
At our November 2014 Trustees Meeting, we asked members to tell us what they value about MSI conferences.
Identity Loyalty: Connecting the Brand and the CustomerDec 09, 2014
Americus Reed II, Wharton School and Persona Partners
"Great branding connects in a way that consumers internalize the brand as an expression of who they are or want to be," says Americus Reed II, Wharton School and Persona Partners.
Social Media IntelligenceDec 08, 2014
Wendy Moe, University of Maryland
Wendy Moe overviews academic research that investigates online opinion behavior and the implications for organizations engaged in brand tracking via social media monitoring.
The Dos and Don’ts of Big DataNov 17, 2014
Scott Neslin, Dartmouth College
Scott Neslin, Dartmouth College, offers research-based views on what practitioners should—and should not—do in applying big data to marketing. He spoke at MSI's conference, "Marketing Analytics in a Data-Rich Environment," in San Francisco, July 31-August 1, 2014. (Edited highlights)