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For optimal viewing we recommend using the latest version of Internet Explorer, or Mozilla Firefox. Adobe Flash Player is required to view videos. Click here to download the latest version of Flash Player. CISCO Applied Marketing Insights Webinar Series Jonah Berger on “Word of Mouth and Virality” 2011-2012 Gary Lilien ISMS-MSI Practice Prize Videos ISMS-MSI 2009-2010 Practice Prize Videos


Social Media: Beyond Communication to Changing the Marketplace Jennifer Aaker (2:17 min.)	Managing Shoppability Ramond Burke (2:44 min.)	Persuading Consumers in Uncertain Times Robert Cialdini (3:40 min.)


The Role of Social Influence in Shaping Customer Behavior Darren Dahl (2:47 min.)	Customer Centricity: Meaning and Misconceptions Peter Fader (2:15 min.)	The Unconscious Consumer Gavan Fitzsimons (2:47 min.)


Understanding Brand Communities Susan Fournier (5:00 min.)	Drinking from the Fire Hose Christopher Frank (2:24 min.)	Innovation at Royal Caribbean Adam Goldstein (4:00 min.)


Putting Customers at the Center of Your Organization Ranjay Gulati (4:38 min.)	The Digital Revolution Sunil Gupta (2:27 min.)	The Future of Retailing and Shopper Behavior Stephen Hoch (2:00 min.)


Augment Me: Marketing Strategies for a Post-Social Media World Donna Hoffman (2:28 min.)	In-Store Decision-Making Jeff Inman (2:00 min.)	Fan Culture and Brand Communities Henry Jenkins (4:00 min.)


Effective Social Media Strategy Donna Hoffman (2:13 min.)	Consumer and Managerial Decision Making Eric Johnson (3:54 min.)	Innovating in an Economic Downturn Barbara Kahn (1:00 min.)


Hitting the Brand SweetSpot Kevin Lane Keller (2:15 min.)	Using Tension in Creative Briefs Russ Klein (3:00 min.)	Communication & Coordination in Modern, Complex Organization Adam Kleinbaum (4:07 min.)


Marketing during Turbulence Philip Kotler (6:41 min.)	Towards People-Centered Marketing Rob Kozinets (1:00 min.)	Brand Community at Harley-Davidson Lara Lee (4:00 min.)


Innovation for Growth Donald Lehmann (3:08 min.)	The McDonald’s Revitalization: Getting Better, Not Just Bigger Eric Leininger (4:50 min.)	Customer Management and Customer Metrics Katherine Lemon, Boston College (5:09 min.)


Consumer Behavior Through a Habit Lens Neale Martin (4:00 min.)	Reciprocity in Brand Communities James McAlexander (4:00 min.)	Culture and the Corporation Grant McCracken (1:52 min.)


How Consumers Forecast Product Use Robert Meyer (5:00 min.)	Value in Customized Products Page Moreau (3:00 min.)	Cross-Media Synergy Prasad Naik (2:00 min.)


Micro-entrepreneurs in Emerging Markets Om Narasimhan (2:39 min.)	Designing Customer Experiences Michael Norton (4:03 min.)	How Brand Communities Work Tom O’Guinn (4:00 min.)


The Connected Consumer Linda L. Price (1:54 min.)	The Impact of Emerging Markets Jagdish Sheth (5:48 min.)	5 Principles of Great Brands Jim Stengel (2:40 min.)


How to Find the Brand Ideal Jim Stengel (2:00 min.)	Connected Consumers and Marketing in Social Media Andrew Stephen (1:33 min.)	Patterns in Global R&D Location: Implications and Strategies for Multinationals Gerard Tellis (2:15 min.)


Innovation Tournaments: Creating Exceptional Opportunities for Innovation Christian Terwiesch (2:06 min.)	Impassioned Consumers and Brand Communities Craig Thompson (3:30 min.)	Targeting Ads to Cognitive Style Glen Urban (1:30 min.)


Marketing in Turbulent Times Russell S. Winer (5:00 min.)	Customer-Oriented Pricing Russell S. Winer (4:26 min.)

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