The Rise of Omnichannel Promotion and Distribution
The Fateful First Consumer ReviewApr 11, 2018 Sungsik Park, Woochoel Shin, and Jinhong Xie, 2018, 18-106-04
A high-quality product has a considerable chance of receiving a negative first review - and the effects are surprisingly powerful and persistent.
Detecting Fictitious Consumer Reviews: A Theory-Driven Approach Combining Automated Text Analysis and Experimental DesignOct 4, 2017 Ann Kronrod, Jeffrey K. Lee, and Ivan Gordeliy, 2017, 17-124-10
How to tell if that glowing (or scathing) consumer product review is authentic.
How Firms Can Shape the Customer Experience for Greater Success in Online RetailingAug 16, 2017 Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier, 2017, 17-119-08
Insights on how retailers can adapt online “storefront” design elements for different brands and products.
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