Managing Consumer Motivation and Learning: Harnessing the Power of Curiosity for Effective Advertising StrategiesDec 31, 1998 Satya Menon and Dilip Soman, 1998, 99-100
Uses a simulated-Internet experiment to demonstrate that generating consumer curiosity and curiosity-based thinking via interactive advertising can enhance consumers' information acquisition, learning, and evaluation of a new product.
Divide and Prosper: Effects of Partitioned Prices on Consumers’ Price Recall and DemandDec 31, 1997 Vicki G. Morwitz, Eric A. Greenleaf, and Eric J. Johnson, 1997, 98-116
Examines how consumers process partitioned prices (i.e., those divided into base price and surcharge) and how partitioned-pricing strategies affect consumers' demand and their recalled prices.
Research Frontiers in Interactive MarketingLisa Klein and Nicholas Lurie, 1997, 97-129
Summarizes 13 presentations on current research and practice on topics including interactive channels as substitutes for and complements to existing channels, customer behavior in the interactive arena, customer valuation, and network perspectives.
Interactive Home Shopping and the Retail IndustryJan 1, 1997 Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood, 1997, 97-105
Analyzes the factors that are likely to affect the diffusion of interactive home shopping (IHS), assuming that fully interactive systems are available to a significant number of households. Also examines the potential impact of IHS on the retail industry.
Consumer Intention to Adopt Interactive TeleshoppingJan 1, 1996 Mary Ann Eastlick, 1996, 96-113
Analyzes the characteristics, attitudes, and product and service use patterns that contribute to consumers' intention to engage in interactive teleshopping.
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