Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
Does IT Lead to More Equal Treatment? An Empirical Study of the Effect of Smartphone Use on Customer Complaint ResolutionMay 10, 2018 Catherine Tucker and Shuyi Yu, 2018, 18-111-05
By providing a standardized communication tool, mobile technologies can lead to fairer outcomes for people who submit service complaints in neighborhoods with lower education levels.
How Blockchain Technology Changes MarketingMay 01, 2018
Campbell R. Harvey, Duke University
Campbell R. Harvey first presents the basic mechanics of the technology. He then focuses on the implications with a specific focus on how machine to machine payments impact marketing.
Using Artificial Intelligence When Customers Decide to BuyApr 13, 2018 Joe Fuster, Head of Customer Experience Cloud, Oracle Corporation
In his talk, Joe Fuster will look at the triggers that B2B and B2C firms can manage in the buying process.
What Can We Learn About Consumers from Their Online Search Queries?Apr 13, 2018 Olivier Toubia, Columbia University
Olivier Toubia will present research that attempts to understand and quantify the link between consumers' preferences and the queries they submit to online search engines.
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