CX Trends: What’s Real and What’s NextApr 07, 2017 Steven Pepe, Director of Customer Experience, GE
Some of today’s CX trends can be distracting for marketers, but certain innovations are becoming more and more tangible in 2017.
Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 28, 2017
Webinar featuring Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.
New Frontiers in Mobile Marketing Using Data AnalyticsFeb 28, 2017
Webinar featuring Anindya Ghose, New York University
Anindya Ghose, a global authority on the mobile economy, will present findings from recent studies measuring the effectiveness of mobile marketing promotions.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016
Webinar featuring Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.
What We Don’t Know about Digital, Social Media, and Mobile Marketing, But ShouldNov 29, 2016
Webinar featuring Andrew Stephen, University of Oxford
Marketing is undergoing constant change as new digital technologies (and marketing channels) emerge. We are very much now in a mobile-first world.
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