Search Personalization Using Machine LearningAug 14, 2017 Hema Yoganarasimhan, 2017, 17-117
This machine learning framework improves the ranking of search results by incorporating users’ personal search history.
Virtual Reality for Shopper ResearchAug 2, 2017 Raymond R. Burke, 2017, 17-116
Someday, we may all shop in virtual stores. Today, virtual shopping simulations are helping marketers test new marketing ideas and more accurately predict consumers' in-store behavior.
CX Trends: What’s Real and What’s NextApr 07, 2017 Steven Pepe, Director of Customer Experience, GE
Some of today’s CX trends can be distracting for marketers, but certain innovations are becoming more and more tangible in 2017.
Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 28, 2017
Webinar featuring Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.
New Frontiers in Mobile Marketing Using Data AnalyticsFeb 28, 2017
Webinar featuring Anindya Ghose, New York University
Anindya Ghose, a global authority on the mobile economy, will present findings from recent studies measuring the effectiveness of mobile marketing promotions.
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