Unplanned Buying on Shopping TripsJan 1, 2010 David R. Bell, Daniel Corsten, and George Knox, 2010, 10-109
Using diary panel data from 441 households in a Western European country, examines how out-of-store factors (including overall shopping goal, reason for choosing store, and out-of-store marketing) influence unplanned buying.
Customer Insights and Innovation: A Partnership for GrowthJan 01, 2009 Patia McGrath, Global Director Innovation & Strategic Connections, General Electric Company
Identifying meaningful customer insights can be challenging, especially in a B2B context—and the hard work doesn’t stop there. Customer insights…
Relationship MarketingApr 01, 2008
Explores the theoretical underpinnings of relationship marketing, and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics. Part of MSI’s Relevant Knowledge Series
Transparency in Trade PromotionsJan 01, 2007
This study takes a close look at supplier-retailer negotiations in the supermarket industry.
Managing Customer Relationships in Business Markets: The Role of Critical IncidentsJan 1, 2007 Jenny van Doorn and Peter C. Verhoef, 2007, 07-101
Examines the role of critical incidents, or service failures, in satisfying customers and developing customer loyalty over time in business-to-business markets.
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