Opinion Leadership and Social Contagion in New Product DiffusionJan 1, 2008 Raghuram Iyengar, Christophe Van den Bulte, and Thomas Valente, 2008, 08-120
Studies how opinion leadership and social contagion within social networks affect the adoption of a new drug among physicians in three cities.
Online Word of Mouth and Financial PerformanceDec 31, 2007 Gerard J. Tellis, University of Southern California
Consumer-generated media are a growing and important part of online media. Professor Tellis summarizes the growth, role, and types of consumer-generated online…
The Connected ConsumerDec 06, 2007
Linda L. Price, University of Arizona
Linda L. Price is Professor of Marketing and the Soldwedel Family Faculty Fellow in the Eller College of Management, University of Arizona.(1:53 min.)
Social Networks and MarketingMar 01, 2007
Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital"—the concept that particular positions in networks can confer particular benefits, and reviews research on consumer, intra-organizational, and inter-organizational networks. Part of MSI's Relevant Knowledge Series.
Measuring Value in Online Product CommunitiesJan 01, 2007
Can marketers identify the high-value content—and “product evangelists”—in virtual communities?
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.