Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad EffectivenessJun 14, 2018
Leslie John, Harvard University
How will targeted ads fare in the face of increased consumer awareness?
The Intersection of Image and Text in Social Media ConversationsMay 16, 2018 Jenna Raypon Gopilan, Director, Professional Services, Crimson Hexagon
Social media conversation analysis has traditionally been focused on text and engagement metrics. However, over recent years online consumer conversation has evolved to match current cultural trends with the growing use of memes, hashtags, emojis, videos, and images.
Battle of the Brand Fans: Brand Attack and Defense on Social MediaApr 26, 2018 Koen Pauwels, Northeastern University
Koen Pauwels will present his research in the social media domain, with a focus on what marketers should be listening for and how they can take action based on that information.
Liars! Detecting Fictitious Product Reviews via a Combination of Automatic Text Analysis and ExperimentsDec 14, 2017 Webinar featuring Ann Kronrod, University of Massachusetts, Lowell
Fraudulent user-generated content is harmful for both consumers and marketers and increases uncertainty about consumption experiences and offerings.
Social Platforms in Networked EconomiesNov 08, 2017
Webinar featuring Robert V. Kozinets, University of Southern California and Rebeca Perren, California State University
Based on an overview of 192 peer economy companies, Rob Kozinets (University of Southern California) and Rebeca Perren (California State University) will discuss new ways to understand these markets and how they provide value by presenting marketers with a new frontier where social resources and software platform algorithms interact.
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