Social Media Management from a Cultural PerspectiveMay 11, 2017
Webinar featuring Ashlee Humphreys, Northwestern University
Based on her recent book Social Media: Enduring Principles, Ashlee Humphreys will present a framework for understanding and addressing the tensions firms face when managing social media in a complex cultural environment.
Social Media Management from a Cultural PerspectiveMay 10, 2017 Ashlee Humphreys, Northwestern University
Ashlee Humphreys will present a framework for understanding and addressing the tensions firms face when managing social media in a complex cultural environment.
There’s No Free Lunch Conversation: The Effect of Brand Advertising on Word of MouthFeb 28, 2017 Mitchell J. Lovett, Renana Peres, and Linli Xu, 2017, 17-103
There's a widely held belief that brand advertising can create big consumer brand buzz. This study suggests otherwise.
Effects of Social Networks: Takeaways from the Digital Entertainment IndustryFeb 09, 2017 Elisabeth Honka, University of California, Los Angeles
As consumers socialize and share their experiences with products and services online, it is crucial for companies to understand how their purchase decisions and product engagement are influenced by the experiences and opinions of friends as well as the information generated by the social network as a whole.
What We Don’t Know about Digital, Social Media, and Mobile Marketing, But ShouldNov 29, 2016
Webinar featuring Andrew Stephen, University of Oxford
Marketing is undergoing constant change as new digital technologies (and marketing channels) emerge. We are very much now in a mobile-first world.
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