Role of Marketing/Market Orientation
Medicine Meets Marketing: Do Customer Insights Matter in Healthcare?May 16, 2018 Stuart A. Grant, Duke University
Stuart Grant will discuss how consumer behavior theory can help physicians better understand the choices of patients, health systems, and themselves
How Incentives Shape Strategy: The Role of CMO and CEO Equity Compensation in Inducing Marketing MyopiaMar 5, 2018 Martin Artz and Natalie Mizik, 2018, 18-105-03
Analysis of public firms from 1993-2014 shows that CMO equity compensation is highly predictive of the incidence and severity of myopic marketing management.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017
Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history. Marketers have a crucial role in helping firms harness these winds, and serve as a force for good.
The Winds of Change: Harnessing Growth and Doing Good in Emerging MarketsOct 17, 2017 Rajesh Chandy, London Business School
The winds of change that are blowing in emerging markets today are in many ways unprecedented in human history.
The Socially Responsible CMOMay 22, 2017 Peren Ozturan and Amir Grinstein, 2017, 17-110-05
On the path toward marketing excellence, CMOs should place high priority on social responsibility efforts, this study suggests.
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