Research Methods and Tools
Perceptual Maps and the Optimal Location of New ProductsJan 1, 1986 Richard Schmalensee and Jacques-FranÃ§ois Thisse, 1986, 86-103
Builds on three areas of research perceptual mapping in marketing, modeling of markets with differentiated products in economics, and location theory in operations research to specify mathematically an approach to selecting optimal new product designs.
Game Theory in Marketing Management: Issues and ApplicationsJan 1, 1986 C. Anthony di Benedetto, 1986, 86-100
Examines extension of basic game theory to marketing; cites sample uses and practical considerations.
Conjoint Calibration of the Customer/Competitor Interface in Industrial MarketsJan 1, 1985 David B. Montgomery, 1985, 85-112
Reviews, from a managerial perspective, the use of conjoint analysis techniques in industrial applications; discusses issues to consider when using conjoint analysis.
Measuring Simple Preferences: An Approach to Blind, Forced-Choice Product TestingJan 1, 1985 Bruce S. Buchanan and Donald G. Morrison, 1985, 85-103
Develops analytical technique for comparing efficiency of repeat-trial, forced-choice product test formats in estimating subjects' discrimination ability and true preferences.
Experience Curves: Evidence, Empirical Issues, and ApplicationsJan 1, 1985 David B. Montgomery and George S. Day, 1985, 85-101
Assesses methodological problems that arise in applying the experience curve and reviews its application to strategy, policy, and marketing models.
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