Research Methods and Tools
Game Theory in Marketing Management: Issues and ApplicationsJan 1, 1986 C. Anthony di Benedetto, 1986, 86-100
Examines extension of basic game theory to marketing; cites sample uses and practical considerations.
Conjoint Calibration of the Customer/Competitor Interface in Industrial MarketsJan 1, 1985 David B. Montgomery, 1985, 85-112
Reviews, from a managerial perspective, the use of conjoint analysis techniques in industrial applications; discusses issues to consider when using conjoint analysis.
Measuring Simple Preferences: An Approach to Blind, Forced-Choice Product TestingJan 1, 1985 Bruce S. Buchanan and Donald G. Morrison, 1985, 85-103
Develops analytical technique for comparing efficiency of repeat-trial, forced-choice product test formats in estimating subjects' discrimination ability and true preferences.
Experience Curves: Evidence, Empirical Issues, and ApplicationsJan 1, 1985 David B. Montgomery and George S. Day, 1985, 85-101
Assesses methodological problems that arise in applying the experience curve and reviews its application to strategy, policy, and marketing models.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
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