Research Methods and Tools
Measuring Simple Preferences: An Approach to Blind, Forced-Choice Product TestingJan 1, 1985 Bruce S. Buchanan and Donald G. Morrison, 1985, 85-103
Develops analytical technique for comparing efficiency of repeat-trial, forced-choice product test formats in estimating subjects' discrimination ability and true preferences.
Experience Curves: Evidence, Empirical Issues, and ApplicationsJan 1, 1985 David B. Montgomery and George S. Day, 1985, 85-101
Assesses methodological problems that arise in applying the experience curve and reviews its application to strategy, policy, and marketing models.
Novel Product Concepts from Lead Users: Segmenting Users by ExperienceJan 1, 1984 Eric von Hippel, 1984, 84-109
Extends applicability of multiattribute and multidimensional research techniques to new product concepts through use of special respondent samples.
A Conceptual Model of Service Quality and Its Implications for Future ResearchJan 1, 1984 A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, 1984, 84-106
Proposes model, research propositions, and preliminary measures for research on quality in service businesses.
Identifying Competitive Brand Relationships When Consumers Seek VarietyJan 1, 1984 Leigh McAlister and James M. Lattin, 1984, 84-105
Supplies new technique for inferring competitive relationships from brand-choice data; compares results in a sample application to those produced by three existing techniques.
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