Research Methods and Tools
All Types
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Videos
Marketing Mix Modeling – There’s Danger in “Knowing Enough to be Dangerous”
Oct 04, 2017Webinar featuring Bruce Pivarunas, Executive Director - Marketing Performance, Catalina Marketing Corporation
Marketing Mix Modeling (MMX) has become deeply rooted in marketers’ decision-making processes, but understanding of the tools’ capabilities remain superficial at best. In this webinar, Bruce Pivarunas will review the historical strengths of MMX as well as the statistical limitations that — if not addressed — can cause marketers to unknowingly make unsound ROI-based decisions.
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Presentations
Marketing Mix Modeling – There’s Danger in “Knowing Enough to be Dangerous”
Oct 04, 2017 Webinar featuring Bruce Pivarunas, Executive Director - Marketing Performance, Catalina Marketing CorporationMarketing Mix Modeling (MMX) has become deeply rooted in marketers’ decision-making processes, but understanding of the tools’ capabilities remain superficial at best. In this webinar, Bruce Pivarunas will review the historical strengths of MMX as well as the statistical limitations that — if not addressed — can cause marketers to unknowingly make unsound ROI-based decisions.
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Reports
Social Media’s Impact on Consumer Mindset: When to Use Which Sentiment Extraction Tool?
Sep 21, 2017 Raoul V. Kübler, Anatoli Colicev, and Koen Pauwels, 2017, 17-122Which method should marketers use to gauge consumer feelings? This study compares sentiment extraction tools and offers practical guidance.
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Videos
Social Listening Meets Image Sharing: A Picture is Worth 1,000 Words
Sep 13, 2017Webinar featuring Thomas McGrath, Senior Product Manager, Crimson Hexagon
Over 3 billion images are posted to social media channels every day. This shift toward more social photo sharing provides a huge opportunity to better understand campaign performance, audience interests, and influencer identification, but only if you’re able to interpret the data from those billions of images.
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Presentations
Social Listening Meets Image Sharing: A Picture is Worth 1,000 Words
Sep 13, 2017 Thomas McGrath, Senior Product Manager, Crimson HexagonOver 3 billion images are posted to social media channels like Twitter, Facebook, and Instagram every day. This shift toward more social photo sharing provides a huge opportunity to better understand campaign performance, audience interests, and influencer identification, but only if you’re able to interpret the data from those billions of images.
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