Research Methods and Tools
Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict TrendsDec 13, 2018
Matt Dodd, Managing Partner, Kantar Analytics Practice
Hear how Kantar Analytics uses their artificial intelligence toolkit (Social Text AI and Natural language - STAN) to help companies make sense of text, images, sales and other unstructured data, answer key business questions, and deliver business value.
Hi, I’m BOT, Your Personal Data AssistantNov 16, 2018 Brian Cooper, Senior Director Marketing Analytics & Decision Sciences, Juniper Networks
Brian Cooper will review Juniper Networks' patent-pending insights tools, explore their award-winning data lake called Verity, and offer a sneak peek into their latest mobile-based insights platform.
p-Hacking and False Discovery in A/B TestingOct 18, 2018 Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte, 2018, 18-130-10
Data on 2000+ commercial experiments show that 57% of online A/B experimenters p-hack, inflating the number of experiments that show significant effects. The result: incorrect decisions and foregone earnings for the company.
Identifying Customer Needs from User-Generated ContentAug 16, 2018 Artem Timoshenko and John R. Hauser , 2018, 18-124-08
UGC -- online reviews, social media, and blogs-- offers a rich source of information from which to identify customer needs. Combining machine learning and human analysis of UGC resulted in 46-52% gains over experiential interview-based analysis.
Slider Scale or Text Box: How Response Format Shapes ResponsesAug 7, 2018 Manoj Thomas and Ellie J. Kyung, 2018, 18-122-08
Seemingly simple interface changes can have a material effect on consumer payments: slider scales can change how consumers mentally visualize prices.
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