Research Methods and Tools
All Types
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Reports
Virtual Reality for Shopper Research
Aug 2, 2017 Raymond R. Burke, 2017, 17-116Someday, we may all shop in virtual stores. Today, virtual shopping simulations are helping marketers test new marketing ideas and more accurately predict consumers' in-store behavior.
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Presentations
The Art of Field Experiments: New Methods to Connect to Your Most Valued Customers
May 25, 2017 The Art of Field Experiments: New Methods to Connect to Your Most Valued CustomersPaul Fombelle will discuss the art of field experiments and how they can generate critical customer insights beyond traditional research methods in both B2B and B2C settings.
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Videos
The Art of Field Experiments: New Methods to Connect to Your Most Valued Customers
May 25, 2017Webinar featuring Paul Fombelle, Northeastern University
Paul Fombelle will discuss the art of field experiments and how they can generate critical customer insights beyond traditional research methods in both B2B and B2C settings.
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Videos
How to Use Common Customer Metrics to Enhance Firm Valuation Models
May 16, 2017Webinar featuring Peter S. Fader, University of Pennsylvania
Peter Fader will discuss new ways of valuing corporations from the "bottom up"—i.e., determining the forward-looking financial value of the customer base-as a complementary perspective to the standard "top down" methodologies that dominate current practice.
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Presentations
Applying Neuroscience to Market Research in Advertising and Branding
Apr 27, 2017 Webinar featuring Deepak Varma, Global Head of Neuroscience Insights, Millward Brown, Inc.Deepak Varma will present new applications of neuroscience to market research in advertising and branding.
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