Marketing Topics

Analyzing Text, Images, Sales and Unstructured Data to Understand Consumer Preferences and Predict Trends

Matt Dodd, Managing Partner, Kantar Analytics Practice

Hear how Kantar Analytics uses their artificial intelligence toolkit (Social Text AI and Natural language - STAN) to help companies make sense of text, images, sales and other unstructured data, answer key business questions, and deliver business value. 

Hi, I’m BOT, Your Personal Data Assistant

Brian Cooper will review Juniper Networks' patent-pending insights tools, explore their award-winning data lake called Verity, and offer a sneak peek into their latest mobile-based insights platform.

p-Hacking and False Discovery in A/B Testing

Data on 2000+ commercial experiments show that 57% of online A/B experimenters p-hack, inflating the number of experiments that show significant effects. The result: incorrect decisions and foregone earnings for the company.

Identifying Customer Needs from User-Generated Content

UGC -- online reviews, social media, and blogs-- offers a rich source of information from which to identify customer needs. Combining machine learning and human analysis of UGC resulted in 46-52% gains over experiential interview-based analysis.

Slider Scale or Text Box: How Response Format Shapes Responses

Seemingly simple interface changes can have a material effect on consumer payments: slider scales can change how consumers mentally visualize prices.