Research Methods and Tools
“Quick Talks” Highlight Marketing Impact of New ResearchJan 04, 2017
At MSI’s November 2016 Board of Trustees Meeting, Ashlee Humphreys, Paul Fombelle, and Stephen Spiller discussed their latest research, offering new consumer insights with practical applications for marketers.
Marketing Analytics for Data-Rich EnvironmentsDec 07, 2016
Webinar featuring Michel Wedel and P.K. Kannan, University of Maryland
Based on their November 2016 article in Journal of Marketing, Michel Wedel and P.K. Kannan (University of Maryland) will provide a historical review and critical examination of marketing analytics methods.
“Big Search” Data Yields Competitive MapsOct 24, 2016
New approach enables visualization of complex market structures (from Marketing Science).
New Tool to Predict Consumer SpendingOct 24, 2016
Method allows more accurate prediction of wallet size and share when competitive data are unavailable (from International Journal of Research in Marketing).
“Yes/No” Format Gets People to ClickOct 23, 2016
Two experiments examine consumer response rates and participation (from Journal of Marketing Research).
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